David Goggins is not only one of the most famous retired Navy SEALs on the planet, he’s also one of the toughest. As a retired Iraq War veteran, accomplished endurance athlete, and being one of the only people in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he’s become a highly sought after public speaker. Goggins also authored a New York times Best-Selling Book ‘Can’t Hurt Me’, and recently published his next masterpiece, ‘Never Finished’.

That said, David Goggins quest for greatness is still a work in progress, but he’s already managed to influence and inspire millions of people all over the world to embrace self-discipline and become a better and stronger version of themselves. And when you help a lot of people, you make a lot of money. So, that’s exactly what we’ll be focusing on for the rest of this page, David Goggins’ net worth. So, if you’ve ever wondered how much David Goggins is worth, or how much he makes, then let’s dive right in.

What Is David Goggins Net Worth?

David Goggins Net Worth 2023

David Goggins has acquired a small fortune from his well-received New York Times Best-Seller, ‘Can’t Hurt Me’. Having sold over 3 million copies of this book to date, with his royalties being 3.5x higher than authors who have used traditional publishers, he’s already pulled in approximately $22.5 million in royalties.[1]

In addition to this, he’s also able to command at least $100 – 150K per speaking engagement.[2] So, per our research and analysis, David Goggins’ net worth as of 2023 is estimated at $5 million.

How Much Does David Goggins Make Per Year?

This certainly begs the question with regards to how much David Goggins makes a year. And while we know he’s made approximately $22.5 million in royalties since 2017, which comes out to $4.5 million per year, without the precise number of his speaking engagements, sponsorships, etc., how much money he actually makes per year is more challenging to pinpoint.

However, we can still provide you with a solid baseline income for David Goggins. So, presupposing Goggins invested his entire $5 million net worth into assets that yield at least 4.5% per year (which is within the historical safe returns range of 3-5%), his baseline income, based off of the earning power of his net worth alone, would come out to approximately $225K per year.

Put another way, Goggins makes at a minimum, and could make for the rest of his life without lifting another finger, selling another book, or doing another speech, $18,750 per month.

That’s not bad for a kid used to be bullied and made fun of because he couldn’t read.


Money Metric Amount
2023 Net Worth: $5,000,000
**Earnings Per Year: $225,000
Per Month: $18,750
Per Week: $4,326
Per Day: $618
Per Hour: $25.75
Per Min: $.43
Per Sec: $.007

Note:  This is an approximate metric based off the earning power of the estimated net worth of David Goggins.  It does not include how much David Goggins makes from projects, sponsorships, book sales, social media, etc. These calculations are estimates based off of independent research and analysis and are for entertainment purposes only.

David Goggins Social Media Influence

David Goggins social media influence has been growing rapidly over the years. These days, his social media reach is approximately 8.45 million people. Here’s how we got that number:

David Goggins has 6.2 million Instagram followers, 729K Twitter followers, 1.5 million Facebook followers, and 28.1K YouTube subscribers. Which totals up to approximately 8.45 million social media followers.

That said, David Goggins potential social media earning power comes out to around $60 to $70K per post according to current influencer marketing rates. Now, whether or not he’s taking advantage of this influence is another story.

David Goggins Key Facts:

  • David has completed over 70 endurance races, regularly placing in the top 5.
  • He once held the world record for most pull ups in 17 hour period at 4,030.
  • In 2007 he was diagnosed with a hole in his heart due to a congenital heart defect.
  • David works as an Advanced Emergency Technician in a big city ER and as a wildland firefighter in the summers.
  • David Goggins barely graduated with a 1.6 GPA.

How Did David Goggins Become So Rich and Successful?

David Goggins had a handful of experiences with being overweight and feeling unsuccessful, especially after he wrapped up his first 5 years of service in the military.

When he got out of the Air Force, Goggins gained lots of weight and could barely make ends meet with various low paying jobs. However, one day after being disgusted with weighing over 300 pounds, and being in a financial situation he detested, he decided to do something about it.

So, he challenged himself to become one of toughest people on the planet and aimed to lose 100 pounds in 3 months so he could join the Navy Seals.

The result of choosing to lose weight and do something that mattered, made all the difference in the world for Goggins’ future prospects. That one decision eventually got him into the Navy Seals. It also helped him try out for other branches of the military down the road, which he successfully achieved.

That one decision, and his commitment to become that person indefinitely, has helped Goggins become the no B.S. role model, virtual accountability partner, best-selling author and motivational speaker that he is today.

So the short answer to the question on ‘How did David Goggins become rich and successful?” He became an extraordinary person, who’s mental toughness and willpower has inspired millions of people all over the world.

Related: David Goggins Success Story

In His Own Words

Here are a few powerful David Goggins quotes that highlight the mindset that so many people are drawn to, and that has simultaneously helped him become one of the toughest men on earth:

Read More: David Goggins Quotes

Key Takeaways

Here are some key David Goggins takeaways:

  • David Goggins Net Worth:  $5 million
  • Baseline Income **:  $255 K
  • Social Media Followers:  8.45 million
  • Social Media Earning Power: $65K per post
  • Keys to Success:  Mindset, Self-Discipline, Taking Action

David Goggins’ net worth is certain to continue rapidly growing over the next few years, especially with the publishing of his new book ‘Never Finished’, and the strong demand for the personal accountability and “no excuses; suck it up” message he preaches.

That said, we hope you enjoyed learning about David Goggins’ financial insights. But more importantly, we hope you leave here feeling inspired to strengthen your own mindset and ready to do something to build your own legacy and fortune.

Till you reach your aims,


PS – If you enjoyed our David Goggins net worth profile, then you may equally enjoy learning about how you can go about increasing your own net worth.

** These earnings are hypothetical and calculated off of the earning power of David Goggins’ estimated net worth assuming a 4.5% dividend yield.

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